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our mission

JUST AI  (Joining Up Society and Technology in AI) is an open research network that identifies issues and intervenes in data and AI ethics. We are academics and creative practitioners who model and facilitate humanities-led research.


Our practice-based methodology maps the field to reveal and create interdisciplinary encounters that deepen our understanding of data-driven AI technologies. 

our work

JUST AI formed in response to the narrowness of dominant frameworks in data and AI ethics research. The high-level ethical principles popularly used to solve issues in data-driven AI development can ignore the social context and incentives that make technology unjust. JUST AI aimed to increase public engagement and foreground voices of difference in ethical work. 


Our project applies network theory to explore relationships between the types of work being done in data and AI ethics. We cluster and connect interdisciplinary ideas to encourage difference and reimagine norms in the field. The visualisation of disparate objects and their reconfiguration on our site represent how JUST AI recognizes ideas that do or do not fit together and recombines concepts to perceive them in new ways. As a network, we continually reassemble and locate space between ideas to provoke possibilities. 


JUST AI’s unique methodology maps and makes cross-discipline connections to enable creative intervention in issues of fairness, justice, and materiality in relation to data and AI ethics research. The product of the JUST AI project is not only our process but also what it produces. Further explanation and resources on applying our process are in the Process section; while the communities and creative pieces we’ve produced are displayed and documented in the Projects section.


JUST AI was established by Dr. Alison Powell from the London School of Economics (LSE) with funding from the Arts and Humanities Research Council (AHRC), part of UK Research and Innovation (UKRI), and support from the Ada Lovelace Institute. Other individuals and institutions who helped us along the way can be found in the People section.

our site

This site assembles the people, perspectives, and practices in our network so that anyone interested can be inspired or involved. As practitioners of possibility, we provide multiple ways to navigate our site as we believe that alternative routes are a means of discovery and that deeper understanding won’t be found on a single path.  


For those who prefer, our site map is available here

contact us

While the JUST AI project has ended, our process and network continue through the reassemblage of its methods and members.  If you have any questions or ideas, please share them with Alison at

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